About Top Latin Export
The best of both worlds
In a previous life, I was a latina. At least, that is what most of the latinos say whom I've met in the past twenty years. More latina than most latinas, Dutch on the outside, Latina on the inside. That's how I see it too. I combine Dutch soberness, conciseness, orderliness and structural thinking with the passion, warmth, spontaneity, and zest for living so characteristic for latin american people. The best of both worlds, a real win-win!
In Latin America you become friends first, then you do business. It means that doing business there is time consuming. Because you won't be amigos the moment you meet, although you may click at once. It would then of course be of great help if your potential business partner speaks English, or that you speak Spanish (or Portuguese, in the case of Brazil). Unfortunately, that won't be the case most of the times. No need to worry, I'm fluent in both Spanish and Portuguese and can, not only because I studied about Latin America (Latin American Studies, Leiden University) but also because I lived and worked there, bridge the cultural and linguistical differences that might exist. You learn to adapt to the more casual way of working there, they to our more structured way of working. Thus creating a mutual understanding, the foundation for a good business friendship.
I combine my passion for Latin America with the same passion for and interest in sustainability. That means that many of Top Latin Export's actvities will be directed towards promoting sustainability, both here in Europe and in Latin America. Are you occupied in processing waste water, recycling, solar or wind energy, water purification, new mobility etc then Top Latin Export is your ticket to growth in Latin America. The same applies to energy or water saving techniques in for example agriculture, tourism or other sectors.
It is a conscious decision to let Top Latin Export remain, at least in The Netherlands, a one-woman business. I do however often speak about we and us, because gathered around Top Latin Export is a team of experts in many fields, both here in The Netherlands as well as in Latin America. That too is sustainability. Retaining the right person at the right time, that way we do not consume more time and energy than strictly necessary. We are all for sustainability, not only to export, but also as a way of working.
We hope to meet you at one of the many events held in Europe. If you cannot wait for that, then please contact us and we'll arrange a meeting sooner.
Amigos para siempre!